Built for Investors Who Are Actively Buying.

Heatmap Housing is a decision-intelligence platform for rental investors. Start with ZIP-level market discovery, then upgrade when you want property-level modeled underwriting and export-ready deal execution.

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Monthly
Annual Save 20%
Free — ZIP-Level Access
$ 0 /mo
Free forever — no credit card required

Explore markets before you commit.

    Best for: Investors researching where opportunity may exist.

    Start Free

    Free helps you identify where opportunity may exist.

    Basic helps you stay organized while you underwrite.

    Pro helps you decide what to offer — and move fast.

    Why Upgrade

    Scaling investors don’t lose because they lack effort.
    They lose because their process doesn’t scale.

    Heatmap Housing compresses market discovery, deal modeling, decision clarity, and export-ready communication into a single workflow.

    Free is for research. Basic is for consistent underwriting. Pro is for execution at scale.

    The Real Cost Comparison

    One subscription replaces your entire tool stack

    The Typical Stack

    • Market research tool ~$75–100/mo
    • Property data provider ~$99/mo
    • Deal analysis software ~$15–50/mo
    • Spreadsheet wrangling hours per deal
    $190–250+/mo + your time

    Heatmap Housing

    • Nationwide market heatmap
    • Property data & ownership
    • Modeled deal analysis & BRRRR
    • Pipeline tracking & export
    • Dual rent underwriting (market + HUD)
    Starting at $79/mo (annual)

    Got Questions?

    Frequently Asked Questions

    Is the Free tier really free?

    Yes. No credit card, no time limits. You get nationwide ZIP-level market discovery with cash flow and rent signals. Explore as long as you want, upgrade to Basic or Pro when you need deeper workflow and property-level underwriting.

    What are “active markets”?

    Active markets are ZIP codes you choose to monitor. While a market is active, Heatmap Housing automatically refreshes the listings data every day so you always see the latest properties, price changes, and deal scores. Swap markets anytime — remove one, add another.

    What are property lookups?

    Property lookups let you pull detailed data on specific listings — comparable rental rates, ownership records, tax history, and sale comps. You choose which properties to research and what data you need. Lookups reset monthly.

    What’s the difference between Free, Basic, and Pro?

    Free gives you a nationwide heatmap with exact ZIP-level metrics, a core-column data table, and basic filters — no property data. Basic unlocks property data (pins, cards, deal analyzer), all ZIP columns, distributions, deal tracking with PDF acquisition reports, 20 active markets, and 100 property lookups/mo. Pro adds current-month data (toggle with 6-month rolling), 75 active markets, 500 property lookups/mo, unlimited workspaces, and priority support.

    How often is data updated?

    Active markets refresh daily with the latest listings. Enriched data (ownership, tax, comps) refreshes every 30 days. ZIP-level heatmap data updates monthly on Free and Basic, or with current-month snapshots on Pro.

    Can I upgrade, downgrade, or cancel anytime?

    Yes to all three. Upgrade gets you immediate access. Downgrade keeps your current tier through the end of your billing period. Cancel anytime and you’ll be converted to the Free tier — you keep your account and your data, you just lose paid features. Switch from monthly to annual anytime to save 20%. No penalties.

    Where does the data come from?

    MLS listings, rental comps, HUD Fair Market Rents, Census demographics, household income, property ownership records, tax history, and actual sale transactions. Every value in the underwriting view shows its source and a confidence indicator.

    What if I’m not satisfied?

    Start with Free — explore the full map before you spend anything. If you upgrade and change your mind, cancel anytime. You keep access through the end of your billing period.

    Stop Underwriting Deals You’ll Never Offer On.

    Start free. Upgrade when you’re ready to move from research to execution.

    Start Free (ZIP-Level Access) View Features