About Heatmap Housing

Built by a rental investor who got tired of underwriting one house at a time.

Who built it

Landon Mickelberry

Landon Mickelberry

Founder & Developer

Landon built Heatmap Housing as both a software engineer and a real estate operator.

He has 15+ years of experience building backend systems and data products, the kind of work where accuracy, sourcing, and repeatability matter. But the platform didn’t come from theory.

Landon has been an active real estate investor since 2017, with hands-on experience across flips, long-term holds, BRRRR projects, small multifamily, and rentals with real-world constraints: repairs, turnover, financing, rehabs, and execution. He’s done the unglamorous parts too: demo, rebuilds, and new construction.

Heatmap Housing was born from frustration: spending weekends bouncing between Zillow, spreadsheets, rent estimates, and tax records just to answer basic questions:
Where should I buy?
What should I pay?
What does this deal look like under realistic assumptions?

So he built the tool he wished existed: market discovery and underwriting in one place, shared with investors who want clearer numbers and faster decisions.

Travis Rash

Travis Rash

Housing Policy & Market Strategist

Travis brings 15 years of cross-sector housing experience, spanning public, private, and nonprofit environments, to the intersection of policy, development, and real estate markets. His career has centered on understanding how housing systems actually function: from underwriting deals and navigating transactions to shaping local housing strategy and public investment.

At Heatmap Housing, Travis serves as the Housing Policy & Market Strategist, translating complex market data into strategic insight that resonates with investors, advisors, and policymakers alike. He bridges the gap between analytics and action, ensuring the platform speaks not only to opportunity, but to feasibility, compliance, and long-term market sustainability. His policy fluency and transactional experience connect Heatmap's intelligence to real-world decision-making across sectors.

What we do

Heatmap Housing colors every U.S. ZIP by rental cash flow, then runs every listing in your markets through your own down payment, rate, and cash flow target. Rent, taxes, insurance, and value come filled in, each with its source, so you can check one house in minutes and send a report your agent or lender can read.

Who it’s for

  • Active rental investors: scan markets, underwrite quickly, and offer with confidence.
  • Out-of-state buyers: compare markets before you fly out or hire boots on the ground.
  • Agents working with investors: bring clients cleaner numbers without hand-built spreadsheets.

Our mission

Serious market discovery and underwriting, without enterprise pricing.

Contact Us

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