About Heatmap Housing
Decision-intelligence for rental investors — from first deal to scaled portfolio.
What We Do
Heatmap Housing is a decision-intelligence platform built for rental investing.
Most investors lose time (and money) because their process doesn’t scale: they bounce between listing sites, spreadsheets, rent estimates, tax records, and guesswork.
Heatmap Housing combines nationwide market discovery with modeled underwriting in a single workflow:
- Scan the country by ZIP to find markets aligned with your strategy
- Drill into properties with sourced assumptions and confidence indicators
- Adjust inputs instantly and see cash flow and DSCR update in real time
- Export deal summaries you can send to agents, partners, or lenders
It’s not “more data.”
It’s faster, clearer decisions.
We use trusted public and market data sources (including HUD rent baselines, Census demographics, and sale transactions) and apply your assumptions (down payment, interest rate, expenses) so the numbers reflect how you buy.
Who It’s For
Heatmap Housing works best for people who treat rentals like a business:
- Active Rental Investors — Scan markets, underwrite deals quickly, and submit offers with confidence.
- Out-of-State Buyers — Compare markets side-by-side and validate assumptions before you fly out or hire boots-on-the-ground.
- Agents Working With Investors — Bring clients cleaner numbers and faster market direction — without hand-built spreadsheets.
- Portfolio Operators — Standardize underwriting across markets and keep deal evaluation consistent as you scale.
Our Mission
Make serious market discovery and underwriting accessible — without enterprise pricing.
We believe investors shouldn’t need five tools and a spreadsheet to answer basic questions:
Where should I invest?
What should I pay?
What does this deal cash flow under realistic assumptions?
Heatmap Housing exists to reduce friction, increase clarity, and help investors move from research to execution.
The Team
Landon Mickelberry
Founder & Developer
Landon built Heatmap Housing as both a software engineer and a real estate operator.
He has 15+ years of experience building backend systems and data products — the kind of work where accuracy, sourcing, and repeatability matter. But the platform didn’t come from theory.
Landon has been an active real estate investor since 2017, with hands-on experience across flips, long-term holds, BRRRR projects, small multifamily, and rentals with real-world constraints — repairs, turnover, financing, rehabs, and execution. He’s done the unglamorous parts too: demo, rebuilds, and new construction.
Heatmap Housing was born from frustration: spending weekends bouncing between Zillow, spreadsheets, rent estimates, and tax records just to answer basic questions:
Where should I buy?
What should I pay?
What does this deal look like under realistic assumptions?
So he built the platform he wished existed — decision-first market discovery + modeled underwriting in one workflow — and now shares it with investors who want clearer numbers and faster decisions.
Travis Rash
Housing Policy & Market Strategist
Travis brings 15 years of cross-sector housing experience — spanning public, private, and nonprofit environments — to the intersection of policy, development, and real estate markets. His career has centered on understanding how housing systems actually function: from underwriting deals and navigating transactions to shaping local housing strategy and public investment.
At Heatmap Housing, Travis serves as The Housing Policy & Market Strategist — translating complex market data into strategic insight that resonates with investors, advisors, and policymakers alike. He bridges the gap between analytics and action, ensuring the platform speaks not only to opportunity, but to feasibility, compliance, and long-term market sustainability. His policy fluency and transactional experience connect Heatmap's intelligence to real-world decision-making across sectors.
His role is simple: strengthen credibility, deepen partnerships, and position Heatmap Housing as the trusted bridge between housing policy and market performance.
Contact Us
Questions, feedback, or partnership ideas?
Send a message — we read everything and build fast.